Death wish coffee

Cup of joe (IG Story video series)

BRIEF: Create a fun awareness buzz around Death Wish Coffee with our audience. 

IDEA: Develop a new series featuring Joe Barlow, our social media manager, where he comedically dishes out morning musings to start the day over some Death Wish Coffee.

“When have you needed coffee most” (Social callout + Recap editorial)

IDEA: Engage our social audience with fun sponsored coffee-related callouts to recap responses in sponsored editorials.

“coffee makes me ______.” (Social callout + Recap editorial)

IDEA: Engage our social audience with fun sponsored coffee-related callouts to recap responses in sponsored editorials.

Sip on some busted coffee myths (Custom editorial)

IDEA: Engage our audience with fun sponsored editorial where we debunk popular coffee myths to get people ready to drink Death Wish Coffee.

Coffee ThoughtS (Custom editorial)

IDEA: Inspired by our popular “Shower Thoughts” recurring editorial, create a branded version called “Coffee Thoughts” to make Death Wish Coffee the coffee to think about.

The Morning Roast (Custom editorial)

IDEA: Highlight Death Wish Coffee and give our audience something fun to do in the morning as our lead editor puts himself out there to be roasted in the comment section of a telling editorial about himself.

Editors with hangovers getting coffee (SOCIAL video)

IDEA: Inspired by Comedians In Cars Getting Coffee, feature two chatting hungover editors getting through the day with Death Wish Coffee.