Fireball — Jason Daugherity

fireball: Halloween campaign

Best Halloween pranks (Social callout + Recap Editorial)

BRIEF: For Halloween, feature Fireball to ignite your audience’s love for pranks.

IDEA: Call out to our Halloween-loving audience to hear their best Halloween pranks and feature responses in a recap editorial to promote Fireball.

halloween pranks at thechive hq (social video series)

BRIEF: For Halloween, feature Fireball to ignite your audience’s love for pranks.

IDEA: Produce a branded social video series for Halloween featuring a variety of office scare pranks that burn so good.

Fiery Halloween Poetry (Dedicated Email Newsletter)

BRIEF: Let audiences know that Fireball can still be enjoyed at home via Drizly delivery during the shelter in place pandemic, even during Halloween.

IDEA: Write up a “Thriller” inspired Halloween poem with Fireball as the focus and send it as a Halloween-themed newsletter to our subscribers so they can be sure to follow links to order the trick that does the treat this Halloween.

Ignite fright nite (CUSTOM DOOH AD)

BRIEF: Create a Halloween themed ad for Fireball that audiences can enjoy in the DOOH space during Halloween timing.

IDEA: Produce an interactive L-frame to show that even the undead enjoy Fireball whisky.

fireball: fireball Fridays campaign

fireball Friday (Custom dooh ad + social post)

BRIEF: Make Fireball Fridays an event for your audience on social and DOOH.

IDEA: Create touchpoints on social and DOOH with ads telling our audience to order Fireball on Fireball Fridays, snap a photo, and use our dedicated hashtag to be glorified and featured on theCHIVE’s IG page.

fireball: adulting is scary campaign

adulting horror stories (social callout + dooh recap spot)

BRIEF: For our second Halloween campaign, integrate Fireball with the thought that adulting is scary.

IDEA: Call out to our audience by asking why adulting is scary to them and recap it in a sponsored DOOH ad while featuring an “Adulting Is Scary” IG Story where people pass around adulting ghost stories in a circle.

adulting horror stories (social video)

Ignite fright nite again (CUSTOM DOOH AD)

BRIEF: Create a Halloween-themed ad for Fireball that audiences can enjoy in the DOOH space during Halloween timing.

IDEA: Show how Fireball is fiery and fun with an interactive L-frame featuring scary motion graphics and a playlist of hilarious Halloween pranks.

fireball: enjoy fireball at home campaign

Fireball hot drops (custom video + Promotion)

BRIEF: Let audiences know that Fireball can still be enjoyed at home via Drizly delivery during the shelter in place pandemic.

IDEA: Produce a “hot drops” video where friends find creative ways to share Fireball with each other. And for everyone else in need of Fireball, there’s Drizly delivery.

ring of fireball (Custom IG story)