NHTSA
(National highway traffic
safety association)
IMPAIRED DRIVING AWARENESS - LABOR DAY campaign
don’t be that guy (custom ad)
BRIEF: Create awareness for audiences on Impaired Driving over Labor Day weekend.
IDEA: Use DOOH and social to produce custom videos that show the consequences of Impaired Driving while everyone is out enjoying their Labor Day weekend.
$10K DUI or… (custom ad)
Holiday weekend plans (social callout + custom recap ad)
IMPAIRED DRIVING AWARENESS - WINTER HOLIDAY campaign
winter blunderland (custom ad)
BRIEF: Create awareness for audiences on Impaired Driving over the winter holidays.
IDEA: Produce awareness ads across social, DOOH, on-site, and YouTube to promote Impaired Driving awareness during the holiday season.
don’t be that guy this holiday (custom ad)
Yes Man, No man (Custom video + Promotion)
decorate the key tree (IG Story video)
John’s holiday psa (SOcial video)
HOLIDAY PSA CONTENT STREAM “BREAK-in” (CUSTOM DOOH AD)
NHTSA HOLIDAY CARD PROGRAM (custom ads + STREET MARKETING - MOCKUPs)
BRIEF: Develop custom ideas for NHTSA’s Holiday Impaired Driving awareness campaign.
IDEA: Run custom Holiday Card-themed elements, like L-frame ads inspired by “It’s a Wonderful Life” and an “Ugly Holiday Sweater” with alongside viral holiday content. Pair these with Holiday Card Coasters for bargoers to think twice for driving impaired at point of consumption.
Mockup, not final
Mockup, not final
Mockup, not final
DISTRACTED DRIVING AWARENESS campaign
road trip activities (social callout + recap editorial)
BRIEF: Create awareness for audiences for our Distracted Driving campaign.
IDEA: Use distraction as a running theme in social callouts, custom editorials, and a custom video to organically drive the message home on Distracted Driving to our audience.
text level consequences (Custom video + PRomotion)
be aware of Distracting things on the road (custom editorial)
CLICK IT OR TICKET campaign
click-worthy: buckle up what you love (custom video + promotion)
BRIEF: Create awareness for audiences to buckle up during our Click It or Ticket campaign.
IDEA: Showcase the importance and ease of buckling up to our audience through custom video, DOOH, social, and editorials.
