Potbelly Sandwich shop

potbelly cheesesteak sandwiches campaign

THE great cheesesteak debate (Social callout contest + custom recap ad)

BRIEF: Encourage your audience to try Potbelly’s new cheesesteak sandwiches, coming with Provolone or Cheez Whiz cheeses.

IDEA: Raise Potbelly cheesesteak awareness by starting a debate on our social channels to decide which cheese is best for cheesesteaks, recap the responses in a custom ad, and award the three best responses with a Potbelly gift card.

which cheese master do you serve? (Custom IG Story)

BRIEF: Encourage your audience to try Potbelly’s new cheesesteak sandwiches, coming with Provolone or Cheez Whiz cheeses.

IDEA: Keep the fight going on IG with a custom Poll where our audience can cast their vote on Provolone or Whiz and act on grabbing a cheesesteak of choice at Potbelly.