TACOMA FD - SEASON 1 (trutv)

Fire crew Pranks (Social Callout contest + Recap editorial)

BRIEF: Create awareness for truTV’s new show Tacoma FD with your audience. 

IDEA: Promote the prank humor of the show by calling out to our first responder audience for their best pranks done on the job, recap the answers in an editorial, while incentivising audience participation with a contest prize package for the best submission to come see the stars of the show perform comedy in Austin.

Ridiculous rescue stories (Social Callout + Recap editorial)

BRIEF: Create awareness for truTV’s new show Tacoma FD with your audience. 

IDEA: Tacoma FD isn’t shy of ridiculousness, so we’ll call out to our first responder audience asking for their ridiculous rescue stories done on the job, recap the answers in an editorial full of Tacoma FD branding.

Tacoma FD: Spot The Difference (Custom ad)

BRIEF: Create a buzz in the DOOH space for Tacoma FD, a new show coming from the comedic minds of Broken Lizard. 

IDEA: Game-ify the experience so all eyes are on-screen by producing a “Spot The Difference” ad that makes audiences aware of the new show’s release.

Tacoma FD Happy Hour + Live Comedy Show (Custom event + promotion)

BRIEF: Create awareness for truTV’s new show Tacoma FD with your audience. 

IDEA: Promote the Broken Lizard lead new show Tacoma FD with a sponsored custom event with the cast before heading to watch a live Broken Lizard comedy show and Q&A.