The boys - season 1
(AMAZON PRIME VIDEO)
The boys on-premise takeover (Dooh pre-roll + Custom COasters)
BRIEF: Create a unique presence on-premise for the release of Amazon’s new series The Boys that matches the show’s edge.
IDEA: Run trailer pre-roll on Atmosphere, our DOOH streaming platform, while providing custom coasters at select DMA Atmosphere running bars to bring total awareness to Amazon’s new show, The Boys.
“Piss On the Seven” (Custom Urinal Cakes)
BRIEF: Create a unique presence on-premise for the release of Amazon’s new series The Boys that matches the show’s edge.
IDEA: Along with trailers and custom coasters, create a unique urinal cake that features the anti-heroes of The Seven where audiences can get a sense of the show’s tone by “Pissing on The Seven”.
Original mockup
The boys Breaking News (Dooh CUSTOM AD - MOCKUP)
BRIEF: Create a unique presence on-premise for the release of Amazon’s new series The Boys that matches the show’s edge.
IDEA: Integrate clips from the show to look like live footage in a faux-news segment.