Walker - Season 1 (the cw)
Walker: Behind The Badge (custom video + Promotion)
BRIEF: Introduce your audience to Walker, the new series inspired by the original Walker Texas Ranger series, coming to The CW.
IDEA: To show Walker and law enforcement in a good light, produce a video that mixes clips from Walker with UGC of real light-hearted law enforcement moments.
Walker DOOH presence (trailer pre-roll and custom coasters)
BRIEF: Bring awareness to the reimagined series Walker on-premise.
IDEA: Show off Walker and it’s release date to audience’s out and about with DOOH and custom coaster ads.
Original coaster mockup
Walker SOCIAL TUNE-IN (SOCIAL POST)
BRIEF: Help introduce the reimagined series Walker and bring awareness to its release.
IDEA: Show off Walker with a social tune-in featuring the trailer and how audiences can watch the new show coming to The CW.